A reputation for CSR may shield companies from the public’s ire.
How one of the world’s largest companies builds loyalty among Mexico’s poor.
When a Canadian multinational laid off hundreds of gold miners in South Africa, it went many extra miles to help them get back on their feet.
Tiffany and Co. moves to get African “conflict diamonds” out of its stores.
Why some companies donate to charity.
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How Girls Inc. put the power of Lancome to work in support of mission.
When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.
Four reasons corporations should engage in social responsibility.
Firms fare better when they acknowledge self-interest in cause marketing.
Kaiser Foundation and Viacom take on AIDS -- one episode at a time.