Stanford Social Innovation Review : Informing and inspiring leaders of social change


Individual Giving


Ideas to help individual donors and philanthropists be more effective


Wisdom of a Smaller Crowd

Philanthropedia cofounder Deyan Vitanov wants to make it easier for donors to see the impact of the organizations they fund.

By Suzie Boss | Fall 2010

Sell the Wind

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.

By Cathy L. Hartman & Edwin R. Stafford | Winter 2010

Research: Tiny Cues Trigger Altruism

A mere hint of affiliation is sufficient to increase helping.

By Alana Conner | Winter 2010

Destination Unknown

Donors’ money isn’t going where they think it is.

By Ellen Konar, Sheryl Sandberg, & Melissa Brown | 2 | Winter 2008

The U-Shaped Giving Profile Explained

Most Americans give roughly the same percentage of their incomes.

By Alana Conner | 1 | Fall 2007

Rolls-Royce Radicals

Responsible Wealth, a Boston-based nonprofit, is convincing many affluent Americans to challenge the very rules that made them rich.

By Sandra Rothenberg & Maureen Scully | Winter 2007

A Tarnish on Green Goods

Why eco-friendly products may be bad for the environment.

By Alana Conner Snibbe | 1 | Winter 2007

A New Take on Tithing

Too often, individuals make decisions about how much money to donate to charitable causes on an ad hoc basis. As a result, many people give less money than they can actually afford.

By Claude Rosenberg & Tim Stone | 6 | Fall 2006

Hardwired to Help

Both humans and chimpanzees naturally lend a hand.

By Alana Conner Snibbe | Summer 2006

Cute and Lucrative

Sidebar to "Crisis Mentality:" some species attract donors more than others.

By Keith Epstein | Spring 2006