Scaling Play
KaBOOM! How One Man Built a Movement to Save Play by Darell Hammond
Articles
Antipoverty Apps
mPowering has created an app that awards goods and services to individuals facing extreme poverty when they make beneficial choices.
Thriving on Failure
Engineers Without Borders’ new website, Admitting Failure, gives new life to “good failures.” It aims to help organizations learn from others’ mistakes.
The Dragonfly Effect
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
Buzz Control
Social media is a powerful marketing tool. But how do you control your message once it goes viral and is in the hands of the public?
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A Bigger Pie
Mission Pie, a for-profit bakery and café, supports local farmers while training at-risk kids.
In Their Own Words
A social media campaign aims to increase awareness of areas that reduce health risks for domestic workers and employers alike.
Evil Green
New research shows that buying green products makes people more likely to cheat and steal.
Fun for a Change
Volkswagen believes that doing the right thing—taking the stairs, reducing litter, and driving an eco-friendly car—can be pleasurable and desirable.
Sell the Wind
What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.
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