Stanford Social Innovation Review

William Brindley spent most of his career keeping financial institutions at the leading edge of technology. Now, as CEO of the nonprofit consortium NetHope, he is using those same skills to help nonprofits do the same. NetHope now has 25 member organizations, among them Save the Children, Mercy Corps, Oxfam, the International Federation of Red Cross and Red Crescent Societies, and Catholic Relief Services.

Nonprofits rely heavily on volunteers, but most CEOs do a poor job of managing them. As a result, more than one-third of those who volunteer one year do not donate their time the next year—at any nonprofit. That adds up to an estimated $38 billion in lost labor. To remedy this situation, nonprofit leaders must develop a more strategic approach to managing this overlooked and undervalued talent pool. The good news is that new waves of retiring baby boomers and energetic young people are ready to fill the gap.

Leaders should rethink how they treat their subordinates.

Role ambiguity dampens board member’s commitments.

Research shows branding differentiates nonprofits in stakeholders’ minds.

How best to assess program performance.

To share its expertise without jeopardizing its mission, FareStart spun out a new organization.
left: FareStart’s Chef Ben works with a trainee in a Seattle kitchen.

By tailoring its methods to local values and needs, Rare has slowly seeded conservation programs in 40 countries. Yet as more and more species teeter on the brink of extinction, the organization must expand quickly. Here’s how the boutique nonprofit is delivering customized Rare Pride social marketing campaigns to millions of people in the planet’s most fragile ecosystems.

In the for-profit world, the term “investment” has clear meaning and investors have sophisticated techniques for spotting and growing the most promising companies. Yet foundations and other nonprofit donors have not developed similar clarity or approaches. As a result, the nonprofit sector’s greatest gems often languish well below their full potential. By better translating for-profit concepts, donors can learn how to scout out and grow the best nonprofits. Likewise, certain nonprofits can take a page from business’s playbook and learn how to attract cash for expansion.

MBA students turn their attention to social enterprise.