Under Fred Krupp’s leadership, the Environmental Defense Fund has become one of the most important power brokers in the environmental arena. Krupp has helped accomplish what some thought was impossible—getting businesses to go green voluntarily.
True restoration—environmental and economic—will not come from congressional legislation, top-down stimulus money, or EPA rulings.
Maria Yee established her eco-friendly, high-end furniture company long before going green was the done thing. Two decades later, her company's environmentally sound practices not only reflect a planet-friendly ethos, but also drive a market-friendly creative edge.
Social networking tools reveal that there is an intricate web of relationships between business and environmentalists, which if developed could benefit the environmental movement.
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For-profit executives use business models—such as "low-cost provider" or "the razor and the razor blade"—as a shorthand way to describe the way companies are built and sustained. Nonprofit executives are not as explicit about their funding models and have not had an equivalent lexicon—until now.
Voluntary carbon offsets allow people to invest in projects that allegedly counteract their greenhouse gas emissions. But can voluntary offsets help slow global warming? Or are offsets a way for consumers to buy their way out of bad feelings?
Skoll and Sundance hope documentary films prove powerful in making social change.
When Nau, an outdoor clothing start-up from Portland, Ore., launched in 2005, word on the street had it that the company would push socially responsible business to new heights. But barely a year after putting its earth-toned parkas and virgin merino wool sweaters up for sale in its übercool “webfront” stores, Nau pulled the plug. Find out how Nau tried on too much, too fast.
National Instrument's partnerships not only energize science education, but also boost the company's brand and employee morale.
Left: An engineer readies her robot at the 2008 FIRST Lego League World Festival, an annual competition that brings together teams of students to show off their engineering chops. Powering her robot was sophisticated software developed by National Instruments. Her team, the Power Peeps of Swartz Creek, Mich., placed third.
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