Stanford Social Innovation Review

Manufacturing growth doesn’t harm the environment—it helps

The LEED system is the platinum standard for green building certification, and its parent organization, the United States Green Building Council (USGBC), is one of the fastest growing nonprofits in America. Here’s how the USGBC maintains its strict standards while responding to diverse members in an evolving field

Many social changes hinge on good marketing. But what are social marketers to do when their target audience couldn’t care less about—or even despises—the change they want to make? Here’s how one group got everyday people to care about alternative energy.

Recycla Chile, Latin America’s first e-waste recycling company, reclaims value from discarded electronics and marginalized people.

WHOLE EARTH DISCIPLINE: An Ecopragmatist Manifesto by Stewart Brand

Under Fred Krupp’s leadership, the Environmental Defense Fund has become one of the most important power brokers in the environmental arena. Krupp has helped accomplish what some thought was impossible—getting businesses to go green voluntarily. —By Eric Nee

Systemic problems call for systemic solutions, which bioregions are best at delivering

Maria Yee established her eco-friendly, high-end furniture company long before going green was the done thing. Two decades later, her company’s environmentally sound practices not only reflect a planet-friendly ethos, but also drive a market-friendly creative edge. Here’s how and why Yee stays green in a brown industry.