Articles: Fundraising and Marketing
| Date | Author | Category | Title |
|---|---|---|---|
| Winter 2007 | Fundraising and Marketing |
Listening is Lucrative
The most successful nonprofits pay close heed to their markets. |
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| Winter 2007 | Fundraising and Marketing |
Designing Trust
Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from. |
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| Spring 2006 | Fundraising and Marketing |
Capacity by Any Other Name
Donors don’t know much about capacity building, except that they don’t like the term. |
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| Spring 2006 | Fundraising and Marketing |
Choosing Mission Over Money
“Crisis Mentality” sidebar. |
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| Spring 2006 | Fundraising and Marketing |
Cute and Lucrative
“Crisis Mentality” sidebar. |
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| Spring 2006 | Fundraising and Marketing |
At Crossed Purposes
“Crisis Mentality” sidebar. |
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| Spring 2006 | Fundraising and Marketing |
Giving Donors Control [Free!]
A United Way affiliate has boosted fundraising by breaking the rules. |
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| Spring 2006 | Fundraising and Marketing |
Crisis Mentality [Free!]
Why sudden emergencies attract more funds than do chronic conditions, and how nonprofits can change that. |
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| Winter 2005 | Fundraising and Marketing |
Tackling Vision Care Disparities [Free!]
How one nonprofit uses an NFL team’s celebrity to improve poor children’s eyesight - and life chances. |
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| Winter 2005 | Fundraising and Marketing |
Donor, Heal Thyself
Donor fatigue is ultimately rooted in givers’ own reluctance to invest in the future. |
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| Winter 2005 | Fundraising and Marketing |
Child’s Play
A video game teaches children about famines and how to stop them. |
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| Winter 2005 | Fundraising and Marketing |
Untapped Donors [Free!]
Volunteers and young people are among several overlooked source of funds. |
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| Winter 2005 | Fundraising and Marketing |
Going, Going, Sold for Too Little!
Why nonprofit auctions are inefficient, and how they can raise more money. |
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| Winter 2005 | Fundraising and Marketing |
No Market for Marketing [Free!]
Nonprofits do not use—and often don’t want—for-profit marketing techniques. |
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| Fall 2005 | Fundraising and Marketing |
My, What a Personality!
How nonprofits can distinguish themselves from
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