Stanford Social Innovation Review

Stanford Social Innovation Review is an award-winning magazine covering best strategies for nonprofits, foundations, and socially responsible businesses. Published quarterly by the Stanford Graduate School of Business.

Articles: Fundraising and Marketing

Date Author Category Title
Spring 2008
Michael Chertok, Jeff Hamaoui, & Eliot Jamison
Fundraising and Marketing The Funding Gap

Social enterprises combine the best of the nonprofit and for-profit worlds, but that very innovation has made it difficult for them to raise money. Philanthropists are reluctant to give grants to profit-making organizations, and commercial investors are wary of investing in organizations that are driven by a social mission. The authors explore the social enterprise capital market and offer short- and long-term solutions to this funding gap.

Spring 2008
Alana Conner
Fundraising and Marketing With Love Comes War

Xenophobia and altruism may have evolved hand in hand.

Spring 2008
Alana Conner
Fundraising and Marketing Meet Your Match

Matching grants work – but not for everyone.

Winter 2008
Alana Conner
Fundraising and Marketing Condescending Coverage

Newspapers do a poor job of reporting on the nonprofit sector.

Winter 2008
Ellen Konar, Sheryl Sandberg, & Melissa Brown
Fundraising and Marketing Destination Unknown [Free!]

Donors’ money isn’t going where they think it is.

Summer 2007
Alessandra Bianchi
Fundraising and Marketing Money for a Song

The Public Radio Fund gives investors a chance to protect nonprofit airwaves. With its help, KTOO-FM in Juneau, Alaska, recently debuted a 24-hour news show and two locally-hosted Alaska-flavored music stations. 

Summer 2007
Rosaline Juan
Fundraising and Marketing Pyrrhic Fundraising [Free!]

Nonprofits pay dearly for their donations.

Spring 2007
William Foster & Gail Fine
Fundraising and Marketing How Nonprofits Get Really Big [Free!]

Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.

Spring 2007
Alana Conner Snibbe
Fundraising and Marketing Fishing for Donations

Why nonprofits should let donors give back their fundraising incentives.

Spring 2007
Zach Goldstein & Theresa M. Ellis
Fundraising and Marketing A Pyramid Scheme for Technology

How to identify your IT needs and get money for them.

Spring 2007
Rosaline Juan
Civil Society • Fundraising and Marketing No Substitute for Experience

When hiring executives, many nonprofits should seek marketing expertise.

Winter 2007
Adrian Sargeant & John B. Ford
Fundraising and Marketing The Power of Brands

One of the most important, but often overlooked, ways that a nonprofit can improve its effectiveness is to develop a strong brand. Not only does a distinctive brand personality help a nonprofit raise its visibility among the general public, but it also develops deeper ties with donors, partners, and other stakeholders.

Winter 2007
James T. Riordan
Social Entrepreneurship • Fundraising and Marketing One Buyer at a Time [Free!]

International development organizations spend lots of money and effort building the capacity of small businesses. Yet they often fail to ask whether people want the businesses’ goods and services. As these stories from Peru show, successful programs start with real buyers who are willing to buy real products.

Winter 2007
Alana Conner Snibbe
Fundraising and Marketing Listening is Lucrative

The most successful nonprofits pay close heed to their markets.

Winter 2007
Rosaline Juan
Fundraising and Marketing Designing Trust

Spiffy Web sites aren’t just easy on the eyes; they’re also easier to believe and learn from.

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