National Instrument's partnerships not only energize science education, but also boost the company's brand and employee morale.
Left: An engineer readies her robot at the 2008 FIRST Lego League World Festival, an annual competition that brings together teams of students to show off their engineering chops. Powering her robot was sophisticated software developed by National Instruments. Her team, the Power Peeps of Swartz Creek, Mich., placed third.
Market solutions to poverty, which include services and products targeting consumers at the “bottom of the pyramid,” portray poor people as creative entrepreneurs and discerning consumers. Yet this rosy view of poverty-stricken people is not only wrong, but also harmful.
In their efforts to be socially responsible, most companies fail to wield their most powerful tool: lobbying. Yet corporations such as Mary Kay, Royal Dutch Shell, and General Motors are increasingly leveraging their deep pockets, government contacts, and persuasive powers for the cause of good. Not all kinds of socially responsible lobbying are created equal, however. The authors discuss which forms are best for companies and society.
Why the Soccer Ball Project—one of the world's first multistakeholder efforts to stop abuses of labor rights—is failing to protect workers in Pakistan.
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Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk.
The world's neediest people are using mobile phones in ways that were never intended, and with great success. With wireless technologies, Indian farmers are finding out the latest crop prices, Nigerian youth are learning how to prevent the spread of HIV/AIDS, and Peruvian citizens are reporting criminal activity in their neighborhoods. Yet dialing into these powerful tools is not always straightforward. The author explains how to make the wireless revolution ring in economic growth and prosperity for people living at the bottom of the pyramid.
Rewarding the socially responsible with customers.
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