Stanford Social Innovation Review

Stanford Social Innovation Review is an award-winning magazine covering best strategies for nonprofits, foundations, and socially responsible businesses. Published quarterly by the Stanford Graduate School of Business.

Social Innovation Articles: Corporate Social Responsibility

Date Author Category Title
Spring 2010
Doug Bauer
Corporate Social Responsibility • Book Reviews A Mandarin’s Lament [Free!]

SMALL CHANGE: Why Business Won’t Save the World by Michael Edwards

Spring 2010
Aaron Dalton
Corporate Social Responsibility Fun for a Change

Volkswagen plays with virtue

Spring 2010
Alana Conner
Environment • Corporate Social Responsibility Research: Tech Clears the Air

Manufacturing growth doesn’t harm the environment—it helps

Spring 2010
Brandon Keim
Environment • Corporate Social Responsibility Case Study: LEED the Way

The LEED system is the platinum standard for green building certification, and its parent organization, the United States Green Building Council (USGBC), is one of the fastest growing nonprofits in America. Here’s how the USGBC maintains its strict standards while responding to diverse members in an evolving field

Winter 2010
Alana Conner
Corporate Social Responsibility Research: The Business of Bribery
Winter 2010
Alana Conner
Corporate Social Responsibility Research: Shareholders Nudge Companies
Fall 2009
Maria Shao
Environment • Social Entrepreneurship • Corporate Social Responsibility A Fine Green Niche

Maria Yee established her eco-friendly, high-end furniture company long before going green was the done thing. Two decades later, her company’s environmentally sound practices not only reflect a planet-friendly ethos, but also drive a market-friendly creative edge. Here’s how and why Yee stays green in a brown industry.

Summer 2009
Jane Wales
Economic Development • Corporate Social Responsibility • Book Reviews Just Say “No” [Free!]

As the global financial crisis unfolds, those least responsible—our world’s poor—will be most affected. Many have called upon President Obama to uphold his campaign commitment to double foreign assistance. But Dambisa Moyo’s book, Dead Aid, challenges us to think again. —By Jane Wales

Summer 2009
Jenna Lawrence
Corporate Social Responsibility Making the B List [Free!]

The B Corp seal of approval distinguishes truly responsible businesses from mere poseurs. —By Jenna Lawrence

Summer 2009
Angela M. Eikenberry
Nonprofit Management • Corporate Social Responsibility • Philanthropy, Responsible Investing The Hidden Costs of Cause Marketing [Free!]

From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change. —By Angela M. Eikenberry

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