Too often, individuals make decisions about how much money to donate to charitable causes on an ad hoc basis. As a result, many people give less money than they can actually afford. If the affluent contributed as much to nonprofits as the authors believe they can, charitable giving in the United States would increase by $100 billion a year – enough to solve many of the world’s most pressing problems.
Donors don’t know much about capacity building, except that they don’t like the term.
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Treating aid recipients like valued customers gives insights into disaster relief.
Why sudden emergencies attract more funds than do chronic conditions, and how nonprofits can change that.
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