Corporate Philanthropy at Cisco Systems
Aligning business and social interests.
Articles
Community Capitalists
The Oakland, Calif.-based office supply company, Give Something Back, donates all of its profits to charity. This practice has turned off some potential customers.
Going Head to Head
When activists miscalculate their strategic approach, their boycotts tend to falter and fade away, squandering important resources and credibility. Similarly, when companies mishandle their nonmarket strategies, they too pay a steep price.
Bridging the Cultures of Business and Poverty
More than 500 welfare recipients have participated in Cascade Engineering, Inc.'s welfare-to-career program that provides jobs and training.
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